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Our readers have a wealth of interests, passions and obsessions – and they want to feed these interests and to be inspired by new ones. 

Each Saturday from December, our new Pursuits section will present a vibrant mix of Style, Fashion and Beauty, Home Decor, Travel, Society, Food and Wine, Books, along with Puzzles, Games and Horoscopes.

1,910,000

1,910,000

readers, every week.

Men earning HHI $150k+

Men earning HHI $150k+

Index 155

Women earning HHI $150k+

Women earning HHI $150k+

Index 115

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24% are Millenials

24% are Millenials

31% are under 35

$777M spend on clothes

$777M spend on clothes

Seek Designer Labels 
Index 128

$1.2B on vacations abroad

$1.2B on vacations abroad

Index 124

Source: Vividata Readership Study – Q2 2017, National, Saturday readers

The Pursuits of Happiness

Our readers have shown strong interest in gaining deeper insights into the impact on our society, culture and creativity. 

Each weekend, we’ll deliver insightful and authoritative editorial on all aspects of stylish living, fashion and design.

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A fresh approach

Presented in a stunning, magazine-inspired reading experience, it’s the perfect platform to reach your ideal consumers, trend-setters, style influencers and taste-makers.

Running nationwide in our Weekend newspaper, you’ll reach Canadians with discerning taste when they’re in the ideal position to engage with – and react to – your brand message.

Hungry for more?

We will explore the wide range of food and wine, exploring the uniqueness and diversity of Canada, along with world inspirations that come from a broad scope of palates and tastes.

Our readers have shown a great interest in food that is unique but not impossible to make.

Each week, we will feed readers with favourites from Lucy Waverman, Tara O’Brady and Lina Cashetto.

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Always in good taste.

Wine and Spirits columnist Beppi Crosariol will continue to pick the tastiest sips from close to home and around the world.

Readers have asked us to keep highlighting great wines available across the Canada – not just in Ontario.

Dive into the new Books.

We have studied our reader buying habits to inform our new Books coverage. From our audience data, the overwhelming majority of book purchasers are women (around 80%).

To engage more female and younger readers, we will cover more genres, with increased emphasis on commercial fiction, romance and mystery with a mix of thought–provoking and witty reviews and analysis. 

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Travelling without moving.

Pursuits will showcase places we’ve found, that are friendly to a bank balance, while capturing the special moments in life where travel makes its most memorable impact.

Readers have told us that they want to see more of Canada, to find undiscovered gems and that they rely on our advice when making regular, big and momentous destination plans.

Your Pursuits Editorial Calendar

The first issue of Pursuits closes on Wednesday, November 22

Our Editorial Calendar for the next 3-months, is also now available.

Learn More

For complete information about our new digital products and how we can ensure your next campaign is the most successful one yet, get in touch!

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